Cartwright and HELO Honor Black Excellence for Adidas.

There is no picture of sport, culture, or Adidas without the Black community. Honoring Black Excellence is an Adidas initiative celebrating the achievements of Black individuals, and Black culture as a whole. Throughout the year, Adidas will highlight six honorees from different sports, offering a platform to give back and share their stories. Helo is proud to help create these beautiful tributes under the direction of Set Free Richardson.

For example, this year we gave flowers to Tyshawn Jones, professional skateboarder, accomplished entrepreneur and advocate for community-led economic development in his home borough of the Bronx, NY.

Adidas recently joined Tyshawn Jones right down the street from his restaurant ‘Taste So Good’ in the Bronx, to honor the legacy he’s building through skateboarding and entrepreneurship alongside his family and friends.

Atlanta born and raised, CJ and Kelli Stewart are this accomplished couple who help their community’s at-risk generation grow into leaders. Paying their blessings forward, they’ve built a creative non-profit called L.E.A.D., which empowers Atlanta’s youth to steward their vision for the future. On July 12th and 13th we traveled to Atlanta to dedicate a mural honoring CJ & Kelli’s ongoing legacy, pledge $65,000 towards L.E.A.D. programming, and celebrate alongside Ambassadors, Leaders, and the entire Community.

This is just the start of Adidas sharing and celebrating the strength of the black community. For more developments please visit their website.