There is no picture of sport, culture, or Adidas without the Black community. Honoring Black Excellence is an Adidas initiative celebrating the achievements of Black individuals, and Black culture as a whole. Throughout the year, Adidas will highlight six honorees from different sports, offering a platform to give back and share their stories. Helo is proud to help create these beautiful tributes under the direction of Set Free Richardson.

By showcasing Anthem in a way that brought their digital transformation to life, Deloitte and HELO drove $2B in value for Anthem during their Investor Relations Day in March 2021.

Lola Tango literally wrote the book on immersive storytelling. Both Eve Weston and Jessica Kantor are award-winning XR directors recognized for their pioneering work. These two have brought their innovative thinking to brands such as Google, Oculus, Miller Lite, YouTube, AwesomenessTV and ABC/Disney. And now they are joining the talented team of creative technologists at HELO.

Bobbi “mama hot dog” Rich, the multi-faceted director/production designer/storyteller/ photographer will be joining forces with HELO to create a range of jaw dropping content. A veteran music director for artists such as Brittany Howard, Enrique Iglesias, Elton John, Nathaniel Rateliff, Marg Price and The Pixies, Bobbi transforms space into bold, visceral experiences.

HELO is proud to announce a partnership with cultural conduit, director, creator, philanthropist, host and personality, Set Free Richardson. Born in the Bronx and raised in Philadelphia, Free is known for implementing his experiences with urban culture into breakthrough ideas from creating the AND1 Mixtapes to experiences for brands like Nike, ESPN, and EA Sports.